RALLY PRIVACY POLICY
Last Updated: August 3, 2026
Rally Charlotte, LLC ("Rally," "we," "us," or "our") values your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, create an account, register for events, make reservations, participate in programs, use our mobile applications or technology platforms (including RallyTrack), communicate with us, or otherwise interact with our services (collectively, the "Services").
Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understand this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use our Services.
1. Information We Collect
The information we collect depends on how you interact with Rally. In general, we collect the following categories of information.
Information You Provide Directly
When you use our Services, you may choose to provide information including:
Name
Email address
Mobile phone number
Mailing address
Date of birth (where required)
Emergency contact information
Payment information (processed securely through our payment providers)
Account username and password
Player profile information
Ratings, skill level, or other profile details
Event registrations and reservations
Communications you send to us
Survey responses and feedback
Providing certain information is optional, but some information may be required in order to use specific features of the Services.
Information We Collect Automatically
When you access our Services, we automatically collect certain technical information, including:
IP address
Browser type
Device type
Operating system
Pages visited
Features used
Reservation and event activity
Referral URLs
General geographic location
Cookies and similar technologies
Log files and diagnostic information
This information helps us operate, improve, and secure the Services.
Information From Third Parties
We may receive information from third-party providers, including:
Payment processors
Authentication providers
Marketing platforms
Social login providers
Business partners
Analytics providers
We combine this information with other information we maintain about you where appropriate.
2. Player Data & Gameplay Analytics
As you participate in Rally programs and use RallyTrack, we may collect or generate gameplay and participation information to provide and improve the Services.
Depending on the features you use, this information may include:
Reservations and court bookings
Event, league, tournament, and organized play participation
Court assignments and queue activity
Match results and scores
Player rankings and ratings
Individual and team statistics
Win/loss history
Achievements, badges, streaks, and milestones
Leaderboards
Skill development metrics
Player preferences and settings
Interactions with RallyTrack game modes and other platform features
We use this information to:
operate RallyTrack features;
facilitate organized play;
personalize your experience;
provide player statistics and progress tracking;
display rankings, leaderboards, and achievements where applicable;
improve our products and services;
analyze participation trends; and
develop new features and experiences.
Certain gameplay information may be visible to other participants when necessary to operate the Services, such as tournament brackets, leaderboards, match results, player ratings, achievements, or other community features. Visibility of certain information may be controlled through available account settings where applicable.
As RallyTrack evolves, additional gameplay and performance metrics may be introduced. We will update this Privacy Policy as appropriate to reflect material changes to the types of information we collect and how it is used.
3. How We Use Information
We use the information we collect for legitimate business purposes, including to:
Create and manage your account
Process reservations and registrations
Operate tournaments, leagues, drop-ins, and events
Verify your identity
Process payments
Provide customer support
Communicate with you regarding your account
Send operational notifications
Improve RallyTrack and other Services
Personalize your experience
Detect fraud and misuse
Maintain the security of our Services
Analyze usage trends
Develop new products and features
Comply with legal obligations
Enforce our Terms of Service
Where permitted by law and consistent with your communication preferences, we may also send marketing communications regarding Rally events, promotions, products, or services.
You may opt out of marketing communications at any time using the instructions provided in those communications.
4. SMS Communications
If you choose to provide your mobile phone number, Rally may send you text messages based on the communications you have elected to receive.
Depending on your consent, these messages may include:
Account verification codes
Reservation confirmations
Event, league, and tournament notifications
Queue updates and court assignments
Customer support communications
Service announcements
Promotional or marketing messages, only if you have separately opted in to receive those communications
Your consent applies only to the specific SMS program(s) you choose to join. For example, opting in to receive tournament or reservation notifications does not automatically enroll you in promotional marketing messages. Likewise, opting in to receive marketing communications does not automatically enroll you in operational messaging for events or reservations.
Mobile phone numbers and SMS opt-in consent are not sold or shared with third parties or affiliates for their own marketing or promotional purposes.
Message frequency varies depending on your participation and the communication preferences you select.
Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any message. Reply HELP for assistance.
Consent to receive SMS messages is not a condition of purchasing any goods or services unless expressly stated for a particular authentication or security feature.
5. Sharing Information
We do not sell your Personal Information.
We may share Personal Information only as necessary to operate our business and provide the Services, including with:
Service Providers
Companies that help us operate Rally, including providers of:
payment processing
cloud hosting
customer support
analytics
communications
SMS delivery
email delivery
authentication
fraud prevention
These providers may use your information only to perform services on our behalf and are contractually obligated to protect your information.
Business Transfers
If Rally is involved in a merger, acquisition, financing, corporate reorganization, or sale of assets, your information may be transferred as part of that transaction.
Legal Requirements
We may disclose information when required by law or when we believe disclosure is reasonably necessary to:
comply with legal obligations;
respond to lawful requests;
protect the rights or safety of Rally, our users, or others;
investigate fraud or security incidents; or
enforce our Terms of Service.
With Your Direction
We may share information with third parties when you direct us to do so or otherwise provide your consent.
SMS Data
Mobile phone numbers and SMS opt-in consent are not sold or shared with third parties or affiliates for their own marketing or promotional purposes.
We may share mobile phone numbers with trusted service providers solely as necessary to deliver the messaging services you have requested. These providers are prohibited from using your information for their own marketing purposes.
6. Cookies & Analytics
We use cookies and similar technologies to improve the Services and better understand how users interact with Rally.
These technologies help us:
remember your preferences;
maintain your login session;
analyze traffic and product usage;
measure the effectiveness of communications;
improve performance and reliability.
Our third-party analytics providers may also use cookies or similar technologies to help us understand aggregate usage trends.
Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Services.
7. Data Retention
We retain Personal Information only as long as reasonably necessary to:
provide the Services;
maintain your account;
comply with legal obligations;
resolve disputes;
enforce our agreements; or
protect Rally and our users.
When information is no longer needed, we will delete, anonymize, or securely destroy it unless a longer retention period is required by law.
8. Your Choices
You have control over many of the communications and information associated with your Rally account.
Depending on the Services you use, you may:
update your account information;
update your communication preferences;
opt out of marketing emails;
opt out of marketing SMS programs for which you have enrolled;
unsubscribe from operational SMS notifications by replying STOP (where applicable);
request access to or correction of certain Personal Information.
Please note that even if you opt out of marketing communications, we may still send administrative or transactional communications necessary to provide the Services.
9. State Privacy Rights
Residents of certain states may have additional privacy rights under applicable law.
Depending on your state of residence, these rights may include the ability to:
access Personal Information we maintain about you;
request correction of inaccurate information;
request deletion of Personal Information;
obtain a copy of certain Personal Information;
appeal certain privacy decisions; and
opt out of certain uses of Personal Information where required by law.
To exercise applicable privacy rights, please contact us using the information provided below.
We may request information necessary to verify your identity before fulfilling your request.
10. Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmitting information over the Internet or storing information electronically is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
11. Children's Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13.
If we become aware that we have collected Personal Information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
Parents or guardians who believe their child has provided us with Personal Information may contact us using the information below.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, legal requirements, or business practices.
When we make material changes, we will update the "Last Updated" date at the top of this Privacy Policy and, where required by law, provide additional notice.
Your continued use of the Services after changes become effective constitutes acceptance of the revised Privacy Policy.
13. Contact
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Rally Charlotte, LLC
101 Southside Drive
Charlotte, NC 28217
(980) 210-0081
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